America’s Super Bowl event—ranked as television’s #1-viewed program, the actual game notwithstanding—has spawned yet another favorite American pastime: commercial-watching. And this huge entertainment value has not been lost on the brands that vie for a coveted game spot. Today more than ever, the game-changing value of the media buy has increased exponentially with the advantage of garnering super-sized social media attention.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1a0yx9B
via Social Media Today - The world's best thinkers on social media http://ift.tt/1a0yx9B
No comments:
Post a Comment