Would you spend $4 million to reach 100-million people for thirty seconds? For brands buying their way into the Super Bowl, this hefty price tag means that companies are trying to get the most bang for their advertising buck. Enter social media. Now the Super Bowl has become a month-long media circus, as it allows marketers to reach their audience like never before.
via Social Media Today - The world's best thinkers on social media http://ift.tt/1mSoRyp
via Social Media Today - The world's best thinkers on social media http://ift.tt/1mSoRyp
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