Advertising is supposed to be impactful and clever without overpowering. David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.”
In short, be subtle.
And advertisements have a long history of being subtle. Whether hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever — and the more clever the ad, the better we feel about “getting” it — and the better we feel about the product. Win-win for advertisers!
via HubSpot Marketing Blog http://bitly.com/1t2jVQk
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