Facebook has launched a new initiative to help find missing children by pushing Amber Alerts into the news feeds of its users
The program, which Facebook has developed in partnership with the National Center for Missing & Exploited Children (NCMEC), launches for U.S. users on Tuesday
"When a child goes missing, the most important thing is getting out the relevant information, the correct information, to the right people at the right time," Emily Vacher, Facebook head of global safety told USA Today
Facebook has had special pages for Amber Alerts — notifications issued when a child goes missing — since January 2011. The new system, however, will automatically target people who are near the search area, sending them a post about the missing child, photographs included. The alerts will appear both on desktop and mobile phones Read more...
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