Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don't have the knowledge in-house.
However, there are some very critical elements that, if learned, can be implemented in house and will make a huge difference in your ability to get found by home buyers in your area.
via HubSpot Marketing Blog http://bitly.com/1DV2Mw3
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