Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision.
The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It's a huge opportunity for you to take control of the price conversation and make it even easier for people to buy.
via HubSpot Marketing Blog http://bitly.com/1OwYDDx
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