Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?
Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.
via HubSpot Marketing Blog http://bitly.com/1QeJmHt
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