Every time you surf the web, there's a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers -- especially those who aren't super confident in their technical expertise -- tend to shy away from it.
But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website.
via HubSpot Marketing Blog http://bitly.com/1lsdjbd
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