85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Yet, 97% of rewards programs are transaction-based.
Giving discounts to attract customers is often a knee-jerk reaction to boost sales. But competing on price is a race to the bottom. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. To succeed in the long term, you have to shift your focus to customer retention.
via HubSpot Marketing Blog http://bitly.com/1J4OhtS
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