It's not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.
SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.
via HubSpot Marketing Blog http://bitly.com/1S3SS0R
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