There are two types of search advertisers: those who have failed and those who are going to.
At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.
via HubSpot Marketing Blog http://bitly.com/1S8AhSy
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