Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1953681/5-ways-service-can-improve-customer-retention-while-reducing-costs
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1953681/5-ways-service-can-improve-customer-retention-while-reducing-costs
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