Walmart began its fight for Black Friday supremacy last week, when the world's largest retailer decided to match some of Target and Best Buy’s top Black Friday bargains. The company managed to drive shoppers' interest not only using traditional marketing and PR strategies, but also engaging them via social media, like never before.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/miguelstil/1959291/black-friday-top-us-retailers-battle-social-media-attention
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/miguelstil/1959291/black-friday-top-us-retailers-battle-social-media-attention
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