Brian Sheehan is the author of Loveworks a great book that talks of the emotional commitment your customers and employees need to feel to belong to a group that love your brand. Are you loved? Find out how to be a well loved brand.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/daniellemacinnis2/1960736/are-you-loved-loveworks-helps-you-discovers-path-brand-love
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/daniellemacinnis2/1960736/are-you-loved-loveworks-helps-you-discovers-path-brand-love
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