If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.
It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.
via HubSpot Marketing Blog http://bitly.com/1XP0uWN
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