When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out blogs and offers at a regular basis.
If you build it, they will come.
via HubSpot Marketing Blog http://bitly.com/1kTJmRG
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