The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.
A writing personality is just as real, unique, and nuanced as your personality in everyday life -- expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.
via HubSpot Marketing Blog http://bitly.com/1jgfEEN
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