It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.
No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.
via HubSpot Marketing Blog http://bitly.com/1YTsMiu
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