As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to spend a portion of that budget on Google AdWords.
With over 2 billion searches every single day, Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business.
via HubSpot Marketing Blog http://bitly.com/1QmaoZs
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