The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?

via HubSpot Marketing Blog http://bitly.com/1TfM1i4