There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise?

Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders all over the world about the challenges, opportunities, and best practices for aligning brand promise and customer experience.

via HubSpot Marketing Blog http://bitly.com/1U8pyrU