Nonprofits need to shift our focus. Instead of always thinking about the information we want to relay and making all marketing campaigns about us and our agenda, why not make it about our online community? What interests them? What motivates them?

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jcampbell77/1912851/10-ways-celebrate-nonprofit-online-community-members-using-social-media
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jcampbell77/1912851/10-ways-celebrate-nonprofit-online-community-members-using-social-media
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