With the holiday season rapidly approaching, you need to think about how you can attract seasonal shoppers looking for the products you carry. One of the keys to online holiday marketing campaigns is a consistent message. That means going beyond your website and thinking about everywhere your company appears. A few examples include advertisements and social media.
Facebook is a place you cannot overlook with your holiday enhancements. According to Crowdtap, over 60 percent of shoppers are going to use social media to look for gifts at some point during the season. Smart companies are going to make sure their online presence is ready for those shoppers well before the Thanksgiving sales start.
How can you enhance your Facebook page for the holidays?
- Deploy an app with a holiday theme. You can use this to drive people to your website. People love apps that give them the chance to win free prizes and awards. You can use a store finder app to help them find your bricks-and-mortar location. You can build an app that offers special promotions on days like Black Friday, Cyber Monday, or Christmas Eve. You can create apps specially geared to your online holiday marketing campaigns.
- Use holiday-related Facebook promotions throughout the season. If you have a product you want to boost sales on, offer a special promotion to your Facebook visitors. When someone becomes a fan, offer them a discount on shipping or a percentage off their first purchase. Offer a coupon code that they can only find if they follow your company on the site.
- Use holiday-themed cover photos. The very first thing a visitor sees on your Facebook page is the banner at the top. This is the prime location for introducing the holiday theme to customers. You should change this photo routinely throughout the year, but especially during the holiday season. Your cover photo can introduce your holiday message to your visitors.
If you're looking for some inspiration, check out these 4 free Facebook cover photos that your business can upload to it's business page just in time for Thanksgiving and the other upcoming holidays! - Create and display a holiday-themed profile photo. Your profile photo is your Facebook icon. You can change your regular photo for one with a holiday theme. You can revamp your logo file with some holiday enhancements or change it out completely for a picture of the company's president dressed as Santa (or something similar). Get creative with this and make it something your Facebook followers will remember!
- Change out your app thumbnails for the season. Do you know those small photos that are underneath the cover photo? You can use those thumbnails to showcase seasonal promotions, special products, and other holiday related items that you want visitors to take a look at. Bright colors and targeted text can get people to pay attention and click through to capture the deals.
Remember that consistency is the key to success with your online holiday marketing campaigns. Visitors like to see a company with an attention to detail in everything they do so be sure your company's Facebook presence is ready for the holidays.
via http://connect.socialsitemedia.com/inbound-marketing-blog/bid/348264/5-Ways-to-Enhance-Your-Facebook-Page-for-the-Holidays
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