Social media and publicity go hand in hand. In fact, they need each other in order to function most effectively, as intelligent and responsive community management for a brand will often help or exacerbate a PR crisis as it unfolds in real time.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/erinr/1905096/8-easy-ways-use-social-media-optimize-your-pr-campaign
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/erinr/1905096/8-easy-ways-use-social-media-optimize-your-pr-campaign
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