Email marketing is evolving at a rapid pace. The days where cash flow could be generated by simply collecting addresses and emailing promotional offers are disappearing. The new reality requires segmentation, targeted marketing, and customer engagement.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1893351/email-marketers-beware-rules-email-engagement-are-rapidly-changing
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1893351/email-marketers-beware-rules-email-engagement-are-rapidly-changing
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