By their nature, best practices tend to be generalizations. Typically, they don’t specifically address your unique situation, opportunities and challenges. And getting too caught up in following best practices can affect your comfort and willingness to take a chance and do something amazing that may be contrary to conventions.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rgbsocial/1929581/rethinking-value-social-media-best-practices
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rgbsocial/1929581/rethinking-value-social-media-best-practices
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