Tuesday, November 19, 2013

Social Network Site Loyalty is Risky Business

It is unlikely that Facebook will die. When you have over a billion users, activity will continue for some time. Social media is evolving as a marketing channel. Platforms expand and shrink depending on user demand and preference. Success requires the willingness to shift platform participation as customers and prospects move.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1931176/social-network-site-loyalty-risky-business

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