I would argue that we may never see another Marlboro Man or even a Just Do It. But there are qualities and characteristics of the original big ideas that still make for great, effective, compelling and meaningful advertising in a digital age.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/edwardboches/1932926/advertising-evolution-big-idea
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/edwardboches/1932926/advertising-evolution-big-idea
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