In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, time and with the right content.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/briansolis/1910516/ultimate-moment-truth-and-art-digital-engagement
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/briansolis/1910516/ultimate-moment-truth-and-art-digital-engagement
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