Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales. Not 24 hours later, Coke’s senior VP of integrated marketing communications & capabilities passionately rebutted the claim.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/dawnhepper/1917176/three-lies-and-one-truth-about-social-media-roi
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/dawnhepper/1917176/three-lies-and-one-truth-about-social-media-roi
No comments:
Post a Comment