How can you create a memorable experience for your supporters, one that doesn’t involve a solicitation? Maybe it’s sharing valuable content, or writing a handwritten thank you note, or offering to take a first-time donor out for coffee to tell them what their support means for the organization. Something unexpected! Something memorable.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sashattuck/1934991/what-nonprofits-can-learn-southwest-and-united-airlines
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/sashattuck/1934991/what-nonprofits-can-learn-southwest-and-united-airlines
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