A strong branded content development program is at the core of social media community marketing. Use existing examples of success to gain buy-in from your marketing executives to start developing branded content on a regular basis and drive members of your target audience to your brand from social media communities.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tatiana-aders/1933876/workaround-get-branded-content-social-media-communities
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tatiana-aders/1933876/workaround-get-branded-content-social-media-communities
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