Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen a particular lift: political sites on both the left and right.
As digital-native publishers have soared, media sites with a political bent are outpacing some viral competitors while picking up a few of their tricks along the way. Sites like Business Insider helped pioneer social media strategies, but outlets ranging from Glenn Beck's The Blaze to 38-year-old Mother Jones have been fast learners. Read more...
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