Oh, snap! MTV will use its fairly new Snapchat account on Thursday to unveil this year's nominees for the Video Music Awards before they're announced anywhere else
The nominations will appear in eight 10-second Snapchat videos starting at 9 a.m ET on Thursday, MTV told Mashable. They will feature Austin Mahone, Fifth Harmony and Becky G as well as stars from MTV shows in order to leverage their enormous fan bases.
"We could have used one person to announce all of them but this is really going to buy us a lot of reach," Tom Fishman, vice president of content marketing and fan engagement, told Mashable. He added that the cameos will "excite great pockets of fandoms." Read more...
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