The difference between Facebook users and lab rats? Lab rats can see who's conducting the experiment.
Facebook's 2012 experiment on 689,003 unsuspecting users has stoked controversy for breaking ethical norms that are widely recognized by academics and researchers. Facebook has apologized, though this is far from the first study that the social network has performed on its users.
But Facebook isn't the only one watching. It has become the holy grail for academics studying social sciences, hosting a massive data set of personal interactions with minimal external influence. Studies can now be done on hundreds of thousands of subjects with little to no awareness of anybody observing them. Read more...
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