Once the order is placed and the price paid, your job is to make sure the customer receives their goods in one piece and in a timely manner. Beyond that, nothing else is required. Does that mean you should stop there? Not if you want people to talk about you (in a good way). Ensuring customer delight is the only way to build a brand that people trust and share.
via HubSpot Marketing Blog http://bitly.com/1gX22NP
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