Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.
Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today's consumer.
via HubSpot Marketing Blog http://bitly.com/1JawN9K
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