Tuesday, August 25, 2015

An IRL place to buy the Internet's most popular makeup

Lipstick
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Die-hard beauty fans can now test and purchase products from their Instagram feeds in one IRL location

Ricky’s NYC, a chain beauty store with a mix of indie and established brands, opened a concept cosmetic store called “#” (pronounced "Hashtag"), which sells 20 beauty brands made famous by Instagram. The store features eclectic brands like Cocoa Brown, LASplash, Makeup Eraser and Sugar Pill.

The idea for # was developed in response to consumers who were interested in obtaining social media-famous brands outside their online community Read more...

More about Fashion, Social Media, Startups, Business, and Beauty

via Social Media http://on.mash.to/1MLnpOo

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