Thursday, August 13, 2015

The Rise of Heady Topper: How a Cult Following Saved a Craft Brewery From Closing Shop

"Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located."

That’s the lede from a 2011 story in The Boston Globe.

So how is The Alchemist featured on our most recent podcast about growth? Well, turns out that this wasn’t the end of The Alchemist after all.



via HubSpot Marketing Blog http://bitly.com/1L7MoMS

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