For many people (myself is included), cooking is a chore.
After a long day of work, the last thing you want to do is spend a ton of time putting together a dinner -- even if the end result will be delicious. Instead, you whip up something that's easy to make and healthy enough, and promptly wolf it down. Then, you're on to your next activity of the day: time with family, mountains of emails, or a quick episode of How I Met Your Mother before you hit the hay.
via HubSpot Marketing Blog http://bitly.com/1Rvy6YA
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