A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding. I bet you can come up with it right away.
GoPro? Excitement. Prada? Sophistication. Band-Aid? Sincerity.
via HubSpot Marketing Blog http://bitly.com/1WDfnKc
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