For inbound marketers, "offers" are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.
But, let's face it ... creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook.
via HubSpot Marketing Blog http://bitly.com/248JNJQ
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