Every time I write, my goal is to write easy-to-read sentences.
I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.
via HubSpot Marketing Blog http://bitly.com/1SERTUg
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