Marketers plan to increase their spend on social media marketing in 2014. How can so many marketers place so much importance on social media marketing yet so few consumers derive any value from it nor find it relevant, accurate or memorable? Could it be that marketers still don't get it when it comes to how do social media marketing?

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/1936851/2014-year-living-socially
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/1936851/2014-year-living-socially
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