If you’re in the business of content marketing, there is a 100% chance you need marketing statistics.
Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.
via HubSpot Marketing Blog http://bitly.com/1zfdVHB
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