As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.
If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door.
via HubSpot Marketing Blog http://bitly.com/1PusyKM
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