Friday, April 24, 2015

How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

Musical artists don't become famous just because their music is good. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses.

And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.



via HubSpot Marketing Blog http://bitly.com/1JjUH6M

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