SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.
While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?
via HubSpot Marketing Blog http://bitly.com/1QjBbZW
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