Thursday, April 30, 2015

Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business

Most business school conversations over beers end with a hangover -- Neil Blumenthal’s ended with a billion dollar business.

If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success. In reality, the brand is a product of years of blood, sweat, and of course, a few beers.



via HubSpot Marketing Blog http://bitly.com/1JCDN3g

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