There’s no denying the power of visuals -- including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.
This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit.
Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you're pitching.
via HubSpot Marketing Blog http://bitly.com/1SVwZhu
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